The Playbook
A course in twelve modules, with the sources and examples you need at every step of the journey.
The PlaybookTwelve modules
1Your profileRead it
2The GMAT
3Choosing schools
4Essays
8 more, in the order you will need them
Kai Kaushik
INSEAD MBA · Head of AI, London
Your journey toward your
dream MBA starts here.
Everything you need to get into a top business school, from someone who got into all six schools he applied to. I did it without hiring a consultant, and so can you.
From wherever you are today to the call from your dream school.
Every application goes through the same steps, in this order. Each step is a module. Click one to read about it.
- Where you are todayYears out, or months out.
- 3Know yourselfSix to eight stories, one theme.
- 4The GMATA method, not a miracle.
- 5Pick your schoolsReach, target, safe.
- 6Essays, resume, recommendersOne argument, every document.
- 9Interviews and fundingEvery story three deep. The real gap, counted.
- ★Your dream schoolThe call.
Who am I, and why can I help?
I’m an INSEAD MBA. Today I’m Head of AI at a startup in London.
I applied as an Indian male IT professional, the largest group of applicants there is. I got into all six schools I applied to: INSEAD, LBS, HEC Paris, Cambridge, Oxford and IMD.
Then I made a video about my GMAT prep and getting into INSEAD. Hundreds of people started writing to me every month. I can’t answer everyone one to one, and I won’t charge what consultants charge.
I collected all of the resources I wish I had when I applied, to save you countless hours of your time and money. You can thank me later
Admitted to
INSEAD
LBS
HEC Paris
Cambridge
Oxford
IMD
What am I offering?
See the modules →
The Tools
Well-researched tools that fast-track your research and your decisions along the admissions journey.
Timeline plannerIntake Sep 2027 · 4 schools
JanFebMarAprMayJunJulAugSep
GMAT
Essays
Deadlines
Start GMAT prep in January. First deadline in September.
The Connector
One link that puts the Playbook, the tools and my methods inside the chatbot you already use. ChatGPT, Claude, or anything else that takes a connector.
Your chatbotKai’s Playbook connected
12 modules12 toolsSchool notesMy methods
one link
Claude
ChatGPTConnectedAre you…
Grappling with self-doubt?
You think your profile is ordinary. It is not. The story is there, you just cannot see it from the inside.
The Playbook shows you how to find it. Your own Claude or ChatGPT, connected to the Playbook, tells you which line to open with.
Your Claude or ChatGPTMy playbook connected
My profile is generic. Five years in IT services, two promotions, nothing anyone would remember.
The promotions are the ordinary part. You built the automation tooling your team still runs on. That is the line I would open your essay with.
Uncertain about the right strategy?
You do not know which schools are realistic. The profile benchmark tells you, from your own numbers.
Behind it: 444 pages of research on 19 schools, checked twice, updated every year.
ReachINSEAD, LBS
TargetHEC Paris, Cambridge, Oxford
SafeESADE, IE
Taken aback by exorbitant consulting fees?
Don’t worry. I wanted to make all the information and the juicy bits available to everyone, for a fraction of what consultants charge.
ConsultantsThe Playbook
$4,000$99
A consultant starts at $4,000. This is $99, once, and it is yours for life.
Try these free tools.
Timeline planner
Pick your schools and your intake. It works out when you need to start and what to do each month.
Plan my timelineProfile benchmark
Put in your score, your work years and your age. It tells you which schools are reach, target or safe for you.
See where I standEverything you need, in one place.
A consultant starts at
$4,000
The Playbook
$99once, for life
Launch price, for a limited time
Everything below, for everyone, at one price. No tiers, no renewals.
- All twelve modules, in full
- All eight worksheets
- All twelve tools, with your work saved
- My notes on all nineteen schools
- My own six applications, what worked and what did not
- The essay and interview frameworks I use one to one
- Your own Claude or ChatGPT, connected
- Six skills for Claude
- Every new module and tool I add, free
- Every update and correction, free
- Lifetime access. Paid extras are separate.
- All twelve modules and all eight worksheets
- All twelve tools, with your work saved
- My notes on all nineteen schools
- My six applications and my frameworks
- Your own Claude or ChatGPT, connected
- Everything I add later, free, for life
Not ready? Start for free and take a look around.
Add-ons, if you want them
- One hour with me, one to one$150
- Voice mock interviewsComing soon
The things people ask me first.
Have more questions?Read the full FAQ →